Back in July, I posited that favorable customer reviews led to a considerable spike in Amazon sales of the book I co-published with my wife, DC BABY. This seems pretty obvious, but several articles on this subject have been recently published in major media.
For example:Web Shoppers Trust Customer Reviews More Than Friends (Adweek)
Companies are learning to make the most out of customers' online reviews of their products (WSJ)
I figured it was a good time for an update. Since my initial post, sales have continued to rise:
I think what makes our story unique is that all we had to do was ask our customers for the reviews. It was that simple.
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